Shared Vision


Our story

A conversation with some unemployed women ignited an urge to embark on a journey in skills development. A journey to establish a business while also providing others with a skill and a job. Matlhogonolo, began this journey in her home kitchen and soon left her job in ICT to focus on the company’s rapid growth. The first retail store, located in Midrand, was opened in 2018 with her savings and some family investment. The company’s ethos is to effect meaningful change in the community while building a formidable brand and enterprise in the food preparation and manufacturing sector locally and eventually globally.

About Us

Shared Vision

Our Leadership team and founders, have worked in the Telcoms, ICT, FMCG, Financial Services and logistics industries. The duo, has a combined management and leadership experience of over 35 years. They have qualifications in accounting, billing, revenue assurance marketing, business administration and management. 

Their passion for baking dates back to childhood years as they were both brought up in families that had a similar passion for baked treats and goods.

There is a shared vision to build a successful and recognised brand in the industry, a brand that is anchored on good service and great product offerings. The founders are intimately involved in the running of the business as well as serving their clients. 



Our community involvement program is designed to empower vulnerable communities and help culinary students from disadvantaged backgrounds gain industry placement experience. We believe in continuous learning for our employees, which helps us get better at what we do and equips them with the skills they need. Our programs provide opportunities for employees to learn new skills and knowledge, as well as gain valuable experience working in the food industry. This helps them be more prepared for their future career goals.